In this study, we investigate the effect of a brand crisis on the customer relationship management (CRM) efforts of brands on social media. Despite the opportunities social media offers to brands t…
Online healthcare portals have become prevalent worldwide in recent years. One common form of a healthcare portal is the online consultation website, which provides a bridge between patients and do…
Firms and organizations are increasingly using real-time performance feedback mechanisms to evaluate employees, where any employee (rather than just the supervisor) can rate other employees. Hence,…
Firms of all sizes are “joining the conversation” on social media platforms and increasingly trademarking hashtags related to their products and brands. This added effort to protect intellectua…
With the upcoming next-generation 5G networks, mobile network operators (MNOs, such as AT&T, T-Mobile, and Verizon) are investigating new business models that encourage content providers (such as N…
An increasing number of companies have started to implement corporate knowledge-sharing communities. Consistent with the observation in the offline setting, employees are less likely to share knowl…
We study the spillover effects of the online reviews of other covisited products on the purchases of a focal product using clickstream data from a large retailer. The proposed spillover effects are…
The prevalence of consumers sharing their purchases on social media platforms (e.g., Instagram and Pinterest) and the use of this information by potential future consumers have substantial implicat…
Breast cancer remains the leading cause of cancer deaths among women around the world. Contemporary treatment for breast cancer is complex and involves highly specialized medical professionals coll…
In order to deliver real-time feedback to support employee development and rapid innovation, many companies are replacing formal, review-based performance management with systems that enable freque…