Gaya APA
Keller, Kevin Lane. (2013).
Strategic brand management : building, measuring, and managing brand equity (4th ed.).
Harlow Essex, UK.:
Pearson.
Gaya Chicago
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
4th ed.
Harlow Essex, UK.:
Pearson,
2013.
Text.
Gaya MLA
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
4th ed.
Harlow Essex, UK.:
Pearson,
2013.
Text.
Gaya Turabian
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
4th ed.
Harlow Essex, UK.:
Pearson,
2013.
Print.