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Semenik, Richard J.. (2001). Promotion and integrated marketing communications . Cincinnati, Ohio: South-Western.

Gaya Chicago

Semenik, Richard J.. Promotion and integrated marketing communications. Cincinnati, Ohio: South-Western, 2001. Text.

Gaya MLA

Semenik, Richard J.. Promotion and integrated marketing communications. Cincinnati, Ohio: South-Western, 2001. Text.

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Semenik, Richard J.. Promotion and integrated marketing communications. Cincinnati, Ohio: South-Western, 2001. Print.