Gaya APA

Moriarty, Sandra, Wells, William, Mitchell, Nancy. (2012). Advertising and IMC : principles and practice (9th ed.). Harlow, Essex: Pearson Education.

Gaya Chicago

Moriarty, Sandra, Wells, William, Mitchell, Nancy. Advertising and IMC : principles and practice. 9th ed. Harlow, Essex: Pearson Education, 2012. Text.

Gaya MLA

Moriarty, Sandra, Wells, William, Mitchell, Nancy. Advertising and IMC : principles and practice. 9th ed. Harlow, Essex: Pearson Education, 2012. Text.

Gaya Turabian

Moriarty, Sandra, Wells, William, Mitchell, Nancy. Advertising and IMC : principles and practice. 9th ed. Harlow, Essex: Pearson Education, 2012. Print.