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Suatu analisis sikap penyewa ruangan toko di Parahyangan Plaza Bandung oleh PT. Yala Sena Sarana ditinjau dari bauran pemasaran
Many business which seeses conducting expansion of
property development stiff competition among firm sin attract in consumer. In this case , PT. Yala Sena Sarana as
an organizer of Parahyangan Piaza Bandung is strived for
implementing marketing mix to market space for
shopping-complex.
Marketing mix is the set of controllable marketing
variables that the firm blend stop produce the response it
wants in the target market. Decision making of shop- room
seeses in Parahyangan Plaza depend on marketing mix which
appllied by PT. Yala Sena Sarana.
The aim of this research is to know how the marketing
mix poiicy used by PT. Yala Sena Sarana can be influencing
the consumer to rent the shop-room (kios and box) i n
Parahyangan Plaza.
Research method used is survey research method, while
survey research method collected data from the customer and
interview with marketing chief officer.
The conclusion of this research is that product mix
policy, price mix policy, place mix policy, and promotions
mix policy that applied by PT. Yala Sena Sarana satisfied
and helpful consumer. Except for advertising in newspaper
not runs well .
Barcode | Tipe Koleksi | Nomor Panggil | Lokasi | Status | |
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