Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions
It is generally acknowledged that sunk cost bias leads to suboptimal decisions, such as escalation of commitment. Some researchers, however, suggest that sunk cost bias can be beneficial when consu…
Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Rev…
Price promotions can be implemented by either discounting a product’s base price (e.g., offering a coupon) or reducing one of its surcharges (e.g., free shipping). This study examines how the two…
Hasil Pencarian
Ditemukan 4 dari pencarian Anda melalui kata kunci: Pengarang : "Chen, Haipeng (Allan)"
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah