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Economic Impact of Category Captaincy : An Examination of Assortments and Prices
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Narasimhan, OmJohn, GeorgeViswanathan, Madhu

We empirically investigate the impact of category captaincy, an arrangement where the retailer works exclusively with a manufacturer to manage both the manufacturer’s and his rivals’ products. …

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Understanding the role of trade-ins in durable goods markets : Theory and evi…
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Narasimhan, OmJohn, GeorgeRao, Raghunanth Singh

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An Empirical Investigation of Private Label Supply by National Label Producers
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Narasimhan, OmJohn, GeorgeChen, Jack [Xinlei]Dhar, Tirtha

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Assessing the consequences of a channel switch
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Narasimhan, OmXinlei, [Jack] ChenJohn, George


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