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High-Low Promotion Policies for Peak-End Demand Models
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Perakis, GeorgiaPanchamgam, KiranCohen-Hillel, Tamar

In-store promotions are a highly effective marketing tool that can have a significant impact on revenue. In this research, we study the question of dynamic promotion planning in the face of Bounded…

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The Impact of Linear Optimization on Promotion Planning
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Smith, AnthonyPerakis, GeorgiaCohen, Maxime C.Leung, Ngai-Hang ZacharyPanchamgam, Kiran


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