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How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict …
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McGranaghan, MatthewLiaukonyte, JuraWilbur, Kenneth C.

New technology measures TV viewer tuning, presence, and attention, enabling the first distinctions between TV ad viewability and actual ad viewing. We compare new and traditional viewing metrics to…

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Lead Offer Spillovers
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Wilbur, Kenneth C.Liaukonyte, JuraMcGranaghan, MatthewFisher, Geoffrey

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Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples
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Wilbur, Kenneth C.Silva-Risso, Jorge M.Linii Xu

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Television Advertising and Online Shopping
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Wilbur, Kenneth C.Teixeira, ThalesLiaukonyte, Jura

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Price Advertising by Manufactures and Dealers
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Wilbur, Kenneth C.Siddarth, SLinli, XuSilva-Risso, Jorge M.

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Television Advertising and Online Search
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Wilbur, Kenneth C.Yi, ZhuJoo, MingyuCowgill, Bo

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Correcting Audience Externalities in Television Advertising
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Wilbur, Kenneth C.Xu, LinliKempe, David


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