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Mao, Huifang. (). Effects of prototype and exempler fit on brand extension evaluations : A two-process contingency model . : .

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Mao, Huifang. Effects of prototype and exempler fit on brand extension evaluations : A two-process contingency model. : , . Text.

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Mao, Huifang. Effects of prototype and exempler fit on brand extension evaluations : A two-process contingency model. : , . Text.

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Mao, Huifang. Effects of prototype and exempler fit on brand extension evaluations : A two-process contingency model. : , . Print.