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Fosfuri, Andrea, Giarratana, Marco S.. ().
Masters of war : rivals' product innovation and new advertising in mature product markets .
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Fosfuri, Andrea, Giarratana, Marco S..
Masters of war : rivals' product innovation and new advertising in mature product markets.
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Text.
Gaya MLA
Fosfuri, Andrea, Giarratana, Marco S..
Masters of war : rivals' product innovation and new advertising in mature product markets.
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Text.
Gaya Turabian
Fosfuri, Andrea, Giarratana, Marco S..
Masters of war : rivals' product innovation and new advertising in mature product markets.
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