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Do sympathy biases induce charitable giving? the effects of advertising content

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Judul Seri

MARKETING SCIENCE; Vol.35 No.35 November-December 2016

No. Panggil

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Penerbit

: .,

Deskripsi Fisik

p. 849-869

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

BEHAVIORAL ECONOMICS
REFERENCE DEPENDENCE
CHARITABLE GIVING
SYMPATHY BIASES
IDENTIFIED VICTIM EFFECT
IN-GROUP EFFECT
NONPROFIT MARKETING
PERSUASIVE ADVERTISING
INFORMATIVE ADVERTISING
DIRECT MAIL
CONCEPTUAL REPLICATIONS

Info Detail Spesifik

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Pernyataan Tanggungjawab

K. Sudhir, Subroto Roy, Mathew Cherian

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