Gaya APA

GUILTINAN, Joseph P., Paul, Gordon W.. (1994). Marketing management : strategies and programs (5th ed., Int. ed). New York: McGraw-Hill.

Gaya Chicago

GUILTINAN, Joseph P., Paul, Gordon W.. Marketing management : strategies and programs. 5th ed., Int. ed New York: McGraw-Hill, 1994. Text.

Gaya MLA

GUILTINAN, Joseph P., Paul, Gordon W.. Marketing management : strategies and programs. 5th ed., Int. ed New York: McGraw-Hill, 1994. Text.

Gaya Turabian

GUILTINAN, Joseph P., Paul, Gordon W.. Marketing management : strategies and programs. 5th ed., Int. ed New York: McGraw-Hill, 1994. Print.