Gaya APA
Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.. (2016).
Marketing metrics : the manager's guide to measuring marketing performance (3rd ed.).
Upper Saddle River, New Jersey:
Pearson Education.
Gaya Chicago
Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J..
Marketing metrics : the manager's guide to measuring marketing performance.
3rd ed.
Upper Saddle River, New Jersey:
Pearson Education,
2016.
Text.
Gaya MLA
Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J..
Marketing metrics : the manager's guide to measuring marketing performance.
3rd ed.
Upper Saddle River, New Jersey:
Pearson Education,
2016.
Text.
Gaya Turabian
Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J..
Marketing metrics : the manager's guide to measuring marketing performance.
3rd ed.
Upper Saddle River, New Jersey:
Pearson Education,
2016.
Print.