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The Adaptability of Company’s Strategy in Managing Its Life Cycle Stages

The aim of this study is to evaluate how companies adapt their strategy based on changing
circumstance by measuring the frequencies of its life cycle phases. This study used sales
growth as its variable. Quarterly data was collected from IPO date that happended before
the year 2000. A total of 84 manufacturing firms from the 2015 Indonesia Capital Market
Directory were sampled. Birth, growth, maturity, maturity survival and maturity revival
phases of the companies were studied and it was found only 6% from the total were
categorised as adaptable companies which tried to ensure steady sales. Few of them never
experienced any changing phases. After the growth phase, their sales showed steady growth,
even indicating increasing pattern.

Ketersediaan

Informasi Detail

Judul Seri

PERTANIKA JOURNAL OF SOCIAL SCIENCES & HUMANITIES (JSSH); 26 (T)(2018).

No. Panggil

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Penerbit

: Universiti Putra Malaysia Press., 2018

Deskripsi Fisik

p. 119-128

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

STRATEGY
SALES GROWTH
ADAPTABLE COMPANY
FIRM LIFE CYCLE PHASES
MANUFACTURING FIRMS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Judith Felicia Pattiwael Irawan, Vera Intanie Dewi

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