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Do Motorcycle-based Ride-hailing Apps Threaten Bus Ridership? A Hybrid Choice Modeling Approach with Latent Variables

The emergence of motorcycle-based ride-hailing services provides more transportation options to users in developing countries like Indonesia. However, many people currently believe that the availability of these new options threatens the demand for public transportation. This study aims to understand the latent factors that influence passengers to prefer bus service over motorcycle-based ride-hailing. The study includes 19 variables and applies a hybrid choice model by employing 703 bus passenger
responses in Yogyakarta, Indonesia. Our analysis shows three latent variables
that most significantly impact the selection of bus service over motorcycle-based ride-hailing: forced bus use, bus service quality, and favorable conditions for bus use. These three variables were influential enough to outweigh the potential time and cost savings of motorcycle ride-hailing. The results also indicate that the decision
of which option to use is significantly influenced by users’ age and income.
Lastly, results of our analysis show that future bus service demand will depend on how much buses can improve to meet users’ needs, if they are to win the competition over transportation options that can be booked online such as motorcycle ride-hailing.

Ketersediaan

Informasi Detail

Judul Seri

PUBLIC TRANSPORT; Vol.12 2020

No. Panggil

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Penerbit

: Springer Verlag.,

Deskripsi Fisik

p. 207-231

Bahasa

English

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

LATENT VARIABLES
BUS
HYBRID CHOICE MODEL
MOTORCYCLE-BASED RIDE-HAILING

Info Detail Spesifik

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Pernyataan Tanggungjawab

Muhammad Zudhy Irawan, Prawira Fajarindra Belgiawan, Tri Basuki Joewono, Nurvita I.M. Simanjuntak

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