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Frenemies : Corporate Advertising Under Common Ownership

In this paper, we investigate the impact of ownership structure on corporate advertising expenditures. Using mutual fund mergers as an exogenous shock to ownership structure, we find that competing firms owned by the same institutional blockholders experience a significant reduction in advertising expenditure. The reduction in advertising expenditure is more likely to occur in the presence of higher coordination benefits or lower coordination costs. Specifically, this effect is more pronounced for firms in more competitive industries, in higher advertising-intensity industries, with greater common ownership, with more concentrated institutional ownership, and with headquarters located in the same state. Overall, our empirical evidence indicates that ownership by common institutional investors significantly affects corporate advertising strategy.

Ketersediaan

Informasi Detail

Judul Seri

MANAGEMENT SCIENCE; Vol.68 No.6 June 2022

No. Panggil

-

Penerbit

: .,

Deskripsi Fisik

p. 4645-4669

Bahasa

English

ISBN/ISSN

-

Klasifikasi

NONE

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

COMMON OWNERSHIP
ADVERTISING EXPENDITURE
COORDINATION BENEFIT AND COST

Info Detail Spesifik

https://doi.org/10.1287/mnsc.2021.4098

Pernyataan Tanggungjawab

Ruichang Lu, Qiaowei Shen, Tenghui Wang, Xiaojun Zhang

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