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Norm Entrepreneurs in Human Rights Campaign : The Study of KontraS and Imparsial
Civil society organizations or CSOs are unique compared to other groups. They help advocate the
society by mentoring, raising public awareness, and campaigning values to improve the quality of understanding
public issues. By analyzing the rejection of the death penalty, this study examines the role of KontraS and
Imparsial as norm entrepreneurs in human rights campaigns. Both view the death penalty as incompatible with
the universal human rights norm, and the government should comprehensively pay greater attention to this issue.
With this belief as a rationale, KontraS and Imparsial are motivated to promote the rejection of the penalty as
depicted in their campaigns. The two organizations conduct malicious actions like criticism, demonstration, and
collaborative strategies such as research, education, and community empowerment in human rights campaigns.
This paper is qualitative research using an intensive literature review combined with in-depth interviews. The
findings revealed that both succeeded in overspreading counter norms to create political debates regarding the
death penalty. However, due to their socio-political dynamics and internal factors, KontraS and Imparsial failed
to influence the actors and state policies to abolish capital punishment.
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