Gaya APA

ZEITHAML, Valarie A., BITNER, Mary Jo. (1996). Services marketing (Int. ed). New York: The McGraw-Hill.

Gaya Chicago

ZEITHAML, Valarie A., BITNER, Mary Jo. Services marketing. Int. ed New York: The McGraw-Hill, 1996. Text.

Gaya MLA

ZEITHAML, Valarie A., BITNER, Mary Jo. Services marketing. Int. ed New York: The McGraw-Hill, 1996. Text.

Gaya Turabian

ZEITHAML, Valarie A., BITNER, Mary Jo. Services marketing. Int. ed New York: The McGraw-Hill, 1996. Print.