Gaya APA
Kotler, Philip, Lilien, Gary L.. (1983).
Marketing decision making : a model building approach .
New York:
Harper & Row.
Gaya Chicago
Kotler, Philip, Lilien, Gary L..
Marketing decision making : a model building approach.
New York:
Harper & Row,
1983.
Text.
Gaya MLA
Kotler, Philip, Lilien, Gary L..
Marketing decision making : a model building approach.
New York:
Harper & Row,
1983.
Text.
Gaya Turabian
Kotler, Philip, Lilien, Gary L..
Marketing decision making : a model building approach.
New York:
Harper & Row,
1983.
Print.