Gaya APA

Tellis, Gerard J.. (2004). Effective advertising understanding when, how, and why advertising works . New Delhi: SAGE Publ..

Gaya Chicago

Tellis, Gerard J.. Effective advertising understanding when, how, and why advertising works. New Delhi: SAGE Publ., 2004. Text.

Gaya MLA

Tellis, Gerard J.. Effective advertising understanding when, how, and why advertising works. New Delhi: SAGE Publ., 2004. Text.

Gaya Turabian

Tellis, Gerard J.. Effective advertising understanding when, how, and why advertising works. New Delhi: SAGE Publ., 2004. Print.