Gaya APA

Anderson, James C., Narus, James A.. (2004). Business market management : understanding, creating, and delivering value (2nd ed.). Upper Saddle River, NJ.: Pearson Education.

Gaya Chicago

Anderson, James C., Narus, James A.. Business market management : understanding, creating, and delivering value. 2nd ed. Upper Saddle River, NJ.: Pearson Education, 2004. Text.

Gaya MLA

Anderson, James C., Narus, James A.. Business market management : understanding, creating, and delivering value. 2nd ed. Upper Saddle River, NJ.: Pearson Education, 2004. Text.

Gaya Turabian

Anderson, James C., Narus, James A.. Business market management : understanding, creating, and delivering value. 2nd ed. Upper Saddle River, NJ.: Pearson Education, 2004. Print.