Gaya APA
Morgan, Adam. (2009).
Eating the big fish how challenger brands can compete against brand leaders (2nd ed.).
Hoboken, NJ.:
John Wiley.
Gaya Chicago
Morgan, Adam.
Eating the big fish how challenger brands can compete against brand leaders.
2nd ed.
Hoboken, NJ.:
John Wiley,
2009.
Text.
Gaya MLA
Morgan, Adam.
Eating the big fish how challenger brands can compete against brand leaders.
2nd ed.
Hoboken, NJ.:
John Wiley,
2009.
Text.
Gaya Turabian
Morgan, Adam.
Eating the big fish how challenger brands can compete against brand leaders.
2nd ed.
Hoboken, NJ.:
John Wiley,
2009.
Print.