Gaya APA

Lovelock, Christopher. (2011). Services marketing people, technology, strategy (7th ed.). Upper Saddle River, NJ.: Pearson Education.

Gaya Chicago

Lovelock, Christopher. Services marketing people, technology, strategy. 7th ed. Upper Saddle River, NJ.: Pearson Education, 2011. Text.

Gaya MLA

Lovelock, Christopher. Services marketing people, technology, strategy. 7th ed. Upper Saddle River, NJ.: Pearson Education, 2011. Text.

Gaya Turabian

Lovelock, Christopher. Services marketing people, technology, strategy. 7th ed. Upper Saddle River, NJ.: Pearson Education, 2011. Print.