Computer File
Analisis strategi bersaing Honda CR-V di kelas kendaraan Suv
Nowadays, the level of emulation in automotive industry is getting higher
and higher as the market share of automobiles are still potential and Indonesia
public enthusiasm tend to move toward SUV vehicle. In Indonesia, SUV's market
are kept growing as many automobile producer are trying to make pn4it in SUV's
market. This condition forces every business performer to be clever in arranging
competitive strategy to get the strongest position in market. This competitive
strategy include position determination, which makes the company find out the
position that differentiate them from competitor, and gives the ability for the
company to take an action immediately in order to anticipate the things that
threat the company position at this time.
This research explains about Honda's activity as a whole while the main
objective of this research is to analyze the competitive strategy that is applied by
Honda CR-V in Indonesia right now, and 10 determine a compatible alternative
strategy to support strategy that is being used at the time.
The research method used is the case study method with the analytical
descriptive research. The data collection was carried out through the interview
with Honda Bandung Center sales and marketing department in Jalan Cicendo
Bandung, as well as carried out the study of the document and bibliography study.
The analysis of the data took the form of the analysis qualitatively concerning
matters that were connected with the competitive company strategy.
Based on this analysis, the strategy that is now applied by Honda CR-V
are differentiation strategy and focus strategy. While the general strategy that is
applied is market expansion strategy and product development strategy. Applying
this alternative strategy, it's expected to support corporate strategy at this
moment. So, it can strengthen the company position against all of the exist
competition.
Barcode | Tipe Koleksi | Nomor Panggil | Lokasi | Status | |
---|---|---|---|---|---|
skp10878 | DIG - FISIP | Skripsi | AB LIS a/08 | Perpustakaan | Tersedia namun tidak untuk dipinjamkan - Missing |
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