Gaya APA
Keller, Kevin Lane. (1998).
Strategic brand management : building, measuring, and managing brand equity .
New Jersey:
Prentice-Hall.
Gaya Chicago
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
New Jersey:
Prentice-Hall,
1998.
Text.
Gaya MLA
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
New Jersey:
Prentice-Hall,
1998.
Text.
Gaya Turabian
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
New Jersey:
Prentice-Hall,
1998.
Print.