Gaya APA

Johansson, Johny K.. (2003). Global marketing : foreign entry, local marketing, and global management (3rd ed.). Boston: McGraw-Hill/Irwin.

Gaya Chicago

Johansson, Johny K.. Global marketing : foreign entry, local marketing, and global management. 3rd ed. Boston: McGraw-Hill/Irwin, 2003. Text.

Gaya MLA

Johansson, Johny K.. Global marketing : foreign entry, local marketing, and global management. 3rd ed. Boston: McGraw-Hill/Irwin, 2003. Text.

Gaya Turabian

Johansson, Johny K.. Global marketing : foreign entry, local marketing, and global management. 3rd ed. Boston: McGraw-Hill/Irwin, 2003. Print.