Gaya APA
Keller, Kevin Lane. (2008).
Strategic brand management : building, measuring, and managing brand equity (3rd ed.).
Upper Saddle River, NJ.:
Pearson Education.
Gaya Chicago
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
3rd ed.
Upper Saddle River, NJ.:
Pearson Education,
2008.
Text.
Gaya MLA
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
3rd ed.
Upper Saddle River, NJ.:
Pearson Education,
2008.
Text.
Gaya Turabian
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity.
3rd ed.
Upper Saddle River, NJ.:
Pearson Education,
2008.
Print.