Book's Detail
Business strategy of Indonesia music education industry

This study aims to get a picture of business competition in the Indonesia music education industry
nowadays . Differentiation business models is believed as one of the competition hallmarks, showed by International Certification Models licensed by Trinity College and Royal and Yamaha; and Purwacaraka which representing as National Certification Model. The difference among Trinity College and Royal, Yamaha and Purwacaraka is determined by students’ certification (through exams) and students’ curriculum. The life cycle of Indonesia music education industry believed on stagnant situation.
Thus, it can be stated that competition is tight. This study will portray the competitive advantage of three business models of music school (Trinity College and Royal, Yamaha and Purwacaraka) which influence consumer behavior in selecting the music school.

Pernyataan Tanggungjawab Steffie Setiadi, Sapta Dwikardana
Pengarang Setiadi, Steffie - Pengarang Utama
Dwikardana, Sapta - Pengarang Tambahan
No. Panggil
Subyek music industry
competitive advantage
Business Strategy
business model
Judul Seri
GMD Computer File
Bahasa English
Penerbit UKRIDA
Tahun Terbit 2017
Tempat Terbit Bali
Deskripsi Fisik p. 1 - 4
Info Detil Spesifik Makalah dipresentasikan pada International Multidisciplinary Conferences on Productivity and Sustainability. UKRIDA. Bali, 4 Desember 2017.
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