Book's Detail
Exploring factors of online consumer purchase decision towards Islamic fashion

The development of the creative industry is currently receiving special attention from many parties, including the government and SME actors. One of the creative industry sub-sectors is fashion. Currently, the Islamic fashion industry growing rapidly. It is not only because of the increase in Islamic fashion users and varied models offered, but also supported by technological developments as part of the marketing channel of its products. This study aims to explore various factors that influence consumer purchase decisions online based on demographic segments. Data collection uses qualitative approach which are depth interview and focus group discussion. The results of this study applied to refine appropriate online platform promotional strategies over Islamic fashion.

Pernyataan Tanggungjawab Nina Septina, Agus Hasan, Retno Adriani, Lilian Danil, Sarah Davina
Pengarang Septina, Nina - Pengarang Utama
Adriani, Leokadia Retno - Pengarang Tambahan
Danil, Lilian - Pengarang Tambahan
Anggawidjaja, Agus Hasan Pura - Pengarang Tambahan
Davina, Sarah - Pengarang Tambahan
Edisi
No. Panggil
ISBN/ISSN
Subyek CONSUMER BEHAVIOR
online shopping
purchase decision
ISLAMIC FASHION
Klasifikasi
Judul Seri
GMD Computer File
Bahasa English
Penerbit Universitas Airlangga
Tahun Terbit 2018
Tempat Terbit Surabaya
Deskripsi Fisik p. 1 - 5
Info Detil Spesifik Makalah dipresentasikan pada International Conference On Vocational Innovation And Applied Sciences (ICVIAS) 2018 "Sustainable Vocational Studies in Business, Engineering and Health for Global Advancement and Competitiveness of the Nation". Universitas Airlangga. Surabaya, Indonesia, 17 Oktober 2018.
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