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The rapid growth Micro-Small-Medium Enterprises that are engaged in food sector has creates competitions among each MSME in order to be the superior in the industry. MSMEs under the supervision of Bandung City Chamber of Industry have high selling transaction trough online channel and gift shop consignation. This can be a challenge for MSME to attract buyers by product’s packaging. This paper is made based on community services activity which was carried out in food engaging MSMEs which are member of Bandung City Chamber of Industry. By the result of evaluation, it was found that only 30% of MSMEs have not following good food packaging standards based on design, safety, and material aspec. This evaluation result is used to design a development method for Bandung City Chamber of Industry in designing process of its supervisee MSMEs. Mentoring and participatory design are proposed as a fit development method to improve the product’s packaging.

Pernyataan Tanggungjawab Kristiana A. Damayanti, Paulina K. Ariningsih, Diah A. Wimantika, Thedy Yogasara, Yansen Theopilus
Pengarang Damayanti, Kristiana Asih - Pengarang Utama
Ariningsih, Paulina Kus - Pengarang Utama
Yogasara, Thedy - Pengarang Tambahan
Theopilus, Yansen - Pengarang Tambahan
Wimantika, Diah A. - Pengarang Tambahan
Edisi
No. Panggil
ISBN/ISSN
Subyek Packaging
FOOD PACKAGING
MICRO SMALL MEDIUM ENTERPRISE
Klasifikasi
Judul Seri
GMD Computer File
Bahasa English
Penerbit Universitas Kristen Krida Wacana (UKRIDA)
Tahun Terbit 2018
Tempat Terbit Jakarta
Deskripsi Fisik p. 1 - 5
Info Detil Spesifik Makalah dipresentasikan pada Seminar Nasional Hasil Pengabdian kepada Masyarakat (SENDIMAS 2018) "Peningkatan dan Pemberdayaan Pengabdian kepada Masyarakat yang Inovatif". Universitas Kristen Krida Wacana (UKRIDA). Jakarta, Indonesia, 12-13 Oktober 2018.
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