Book's Detail
GO-JEK and Platform-based Economy: How Customer Shifting Their Behavior?

Technological advancements provide convenience, as well as challenges in the business world. The presence of GO-JEK as a platform-based economy changes the business competition map in Indonesia. The presence of GO-JEK is often referred as a disruptive innovation in Indonesia. Not only stopping as a platform to connect providers and service users in the field of transportation, but also GO-JEK becoming a platform-based economy that can connect users with restaurants, logistics, shopping, financial services, beauty services, and many more. In an application, consumers can now fulfill various daily needs with GO-JEK. No wonder the GO-JEK slogan "An Ojek for Every Need" greatly illustrates how GO-JEK tries to enter various lines of business that involve various interests of the people in their daily lives. The presence of GO-JEK indirectly changes consumer behavior that is close to technology. Through this paper, the authors are interested to see (1) how does GO-JEK change the lifestyle of people from conventional to digital? (2) Does GO-JEK make people dependent on the services they offer? (3) What GO-JEK services are considered to change the way people meet their daily needs? This study will be conducted with quantitative methods, namely using surveys and supplemented by literature studies.

Pernyataan Tanggungjawab Daniel Hermawan
Pengarang Hermawan, Daniel - Pengarang Utama
Edisi
No. Panggil
ISBN/ISSN
Subyek INNOVATION
disruption
CUSTOMER BEHAVIOR
Go-Jek
PLATFORM-BASED ECONOMI
Klasifikasi
Judul Seri
GMD Computer File
Bahasa English
Penerbit Lembaga Penelitian Universitas Katolik Indonesia Atma Jaya Jakarta
Tahun Terbit 2019
Tempat Terbit Jakarta
Deskripsi Fisik p. 1 - 9
Info Detil Spesifik Makalah dipresentasikan pada 2nd International Conference on Inclusive Business in the Changing World (2nd ICIB 2019). Universitas Katolik Indonesia Atma Jaya. Jakarta, Indonesia, March 6-7, 2019.
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