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Peranan analisis biaya pemasaran dalam usaha meningkatkan laba pada PT. "X"
PT "X" is producing textile. The problem of company
was increased of marketing cost did not proportional to
profit. The writer identified the problems as follows:
1. Did the company make a budget of marketing cost
2. Did the company analyze marketing cost, and
3. How far the role of marketing cost analysis to effort
of increasing profit of company.
The method of this research is a case study (tahun
1992) and the type is descriptive.
Base on this research, the company did not make a
budget of marketing cost, and analyze them. Also, the
classification of marketing cost has not been done
accurately.
In this research the writer has used marketing cost
analysis by product. Base on this research, Corduroy
gives the largest profit before administration fee and
general fee, and Rayon gives the lowest profit before
administration fee and general fee.
The writer suggested that company shall classify
marketing cost based on function of marketing and analyze
marketing cost by product.
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