Advertising is an input for many final goods, and broadcast television comprises a significant portion of ad spending in the United States. Yet, advertisers face different costs when purchasing nat…
In a static quality context, online reviews and ratings help consumers separate high- and low-quality firms. In a dynamic quality context, however, reviews can inform and incentivize low-rated firm…
In online channels, products are returned at high rates. Shipping, processing, and refurbishing are so costly that a retailer’s profit is extremely sensitive to return rates. Using a large data s…
We investigate a firm’s optimal product portfolio design on a Hotelling line that can affect consumers’ search decisions. Consumers form their perceptions of a brand from interactions with all …
Profile pictures are a key component of many freelancing platforms, a design choice that can impact hiring and matching outcomes. In this paper, we examine how appearance-based perceptions of a fre…
Are competing firms better off with more targeting? We examine this question in the context of targeting advertising spending and price in the Hotelling model. By “more targeting,” we mean expa…
Aesthetics are critically important to market acceptance. In the automotive industry, an improved aesthetic design can boost sales by 30% or more. Firms invest heavily in designing and testing aest…