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Customer equity and lifetime management (CELM) finnair : case study
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Tirenni, Giuliano

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assortmentwide decision-support system for dynamic pricing and promotion plan…
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Natter, Martin

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Special section introduction : 2005 ISMS practice prize competition
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LILIEN, Gary L

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Embedded premium promotion : Why it works and how to make it more effective
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Arora, Neeraj

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How does free riding on customer service affect competition?
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Jiwoong, Shin

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influence of product variety on brand perception and choice
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Berger, Jonah

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It's the findings, stupid, not the assumptions
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Shugan, Steven M

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Retail-Price drivers and retailer profits
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Nijs, Vincent R

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Mapping the bounds of incoherence : How far can you go and how does it affect…
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Kayande, Ujwal

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Greedoid-based noncompensatory inference
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Yee, Michael

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