Problem definition: Qualcomm, the largest cellphone chipmaker in the world, had adopted a cross-licensing agreement with its clients, downstream cellphone manufacturers. It requires cellphone manuf…
Information sharing becomes increasingly important in recent years as online platforms gather massive consumer information that is typically invisible by upstream manufacturers and competing seller…
Problem definition: We study the emerging practice of using opaque selling to dispose of leftover inventory in vertically differentiated markets. With this selling strategy, a firm offers a synthet…
Problem definition: The existing literature on probabilistic or opaque selling has largely focused on understanding why it is attractive to firms. In this paper, we intend to answer a follow-up que…
The lean start-up method (LSM) advocates an iterative and adaptive product development and testing approach to innovation. It recommends firms to build test products, use them to learn about consum…