Over the last two decades, researchers in operations management have increasingly leveraged laboratory experiments to identify key behavioral insights. These experiments inform behavioral theories …
Problem definition: A fast fashion system allows firms to react quickly to changing consumer demand by replenishing inventory (via quick response) and introducing more fashion styles. In this paper…
We formalize an understudied mechanism through which quality variability hurts firm revenues, analyze when and why this mechanism is important, and generate new insight into how dynamic personalize…