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General Motors Optimizes Vehicle Content for Customer Value and Profitability
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Wu-Smith, PeilingKeenan, Philip T.Owen, Jonathan H.Norton, AndrewKamm, KellySchumacher, Kathryn M.Fenyes, PeterKiggins, DonKonkel, Philip W.Rosen, WilliamSchmitter, KurtSheremet, SharonYochim, Laura

General Motors (GM) vehicles have more than 100 customer-facing features, known as vehicle content. Decisions about how to package and price these features have a significant impact on our customer…

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Inventory optimization at procter : Achieving real benefits through user ado…
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Willems, Sean PFarasyn, IngridHumair, SalalKahn, Joel INeale, John JRosen, OscarRuark, JohnTarlton, WilliamVelde, Wim Van deWegryn, Glenn


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