When a weak-brand firm and a strong-brand firm source from a common contract manufacturer, the weak-brand firm may advertise this relationship to promote its own product. This paper investigates wh…
Kennedy - Susanti, Ratna Frida - Winata, Ashianti Stenny - International Seminar of Chemical Engineering in Minerals and Materials - Seminar Teknik Kimia Soehadi Reksowardjojo 2014 (CHEMMPRO 2014)